re: 105.1 in Lafayette is now classic rock

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I obviously don't know your demographics, but format changes is all about advertisers' money. I asked a friend who worked at a station that changed from newer rock to classic rock. He said " Music for 20 year olds doesn't sell big ticket items. The audience for classic rock does. They buy new cars, houses,diamonds"

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I remember reading when I was a kid how bowling invariably beat golf in the ratings, but it was the latter that was always on TV. The golf audience buys Caddies (no pun intended), insurance, investment counseling, etc...