re: So it's all about ratings..

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Trust me, that doesnt work either. People are convinced that sports are real. They invested too much time and money into their team to believe this is all a sham.
I used to be the same way.

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I think I have the ability to see who is good, and who isn't.

"Hey, BB runs a tight ship and Brady is awesome. I bet they win lotsa stuff."

Not too hard. Harbaugh improves every team he goes to. Are there people following him around and rigging games to make him look better?