re: Kellogg's goes to war with Breitbart

I don't understand the end game. Who is advising these people? They could have easily just changed up their advertising and never said a word and accomplished the same thing. But instead, they have picked a fight with an extremely popular media outlet.

The old saying is "never pick a fight with someone that buys ink by the barrel."

Well, Breitbart has now dedicated investigative reporters to destroying Kelloggs. This is not just about a boycott. Kelloggs better hope they have no skeletons.

Again, what is motivating these companies to pick politics over profits?