re: What does integrity mean to you? Who has the most of everyone you know?

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high integrity people

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Are becoming rarer and rarer...

In business, it seems lying is an accepted thing. If caught in obvious lie, people just shrug, as if to say, "that's the way I roll".

Having dealt with subs and pool builders when building my house, I found about 50% of them to to be straight-up dishonest. For this reason alone, I would never tell anyone to build their own house.

In the IT world, dishonesty is not quite as bad, around 25%, but it's there. This is why a lot of IT companies come and go and why the good ones thrive and get multiple contracts from the same customers.

Integrity means doing what you say you're going to do, when you say you're going to do it. It also means being honest in billings and being truthful with customers.

It is a high bar for some to reach.