re: How much would Nintendo benefit from general expansion of its int. properties?

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Mario already had a movie. There have also been Mario and Zelda cartoons. I don't know if Nintendo owns Pokemon but that is still huge worldwide in games and cartoons. There was tons of Mario merchandise in the 80s and there's tons of Pokemon merchandise now.

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Pokemon ownership confuses me

The Pokemon IP is own by the Pokemon Company
The Pokemon Company is owned by 3 companies equally. Nintendo, Game Freak, and creatures inc

Game Freak develops the majority of the games\creation of new Pokemon and Creatures inc develops the card game as well as some smaller Pokemon games.
Nintendo does not own part of Gamefreak or Creatures ink. Neither was listed as being 100% or partially owned by Nintendo in its shareholder meetings.
Nintendo most likely has some legal agreement in place to prevent development for rivals consoles and handhelds.

Imagine if Game-freak chose to develop pokemon for the Game Gear and formed the pokemon company with them. That might of single handily changed Sega's fortunes.