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re: Burger King has a proposal for McDonald's...Update: McDonald's has declined
Posted on 8/27/15 at 1:28 am to The Egg
Posted on 8/27/15 at 1:28 am to The Egg
Uhhh...sorry BK, but there is no burger war. Never really was one. Y'all were and still are wannabes, johnny come latelys. This is probably the first day in 30 years that McD's gave BK a minute of their time, and that's only because BK came knocking on their door begging for attention.
The idea that BK is on the same level as McD's, as they portray in the video, is laughable.
BK US Revenue (2012): $1.97 billion
McD's US Revenue (2012): $27.5 billion
BK Worldwide Locations: 13,000
McD's Worldwide Locations:35,000
BK # of employees: 34,248 (FY 2011)
McD's # of employees: 420,000 (2014)
When a small competitor comes yapping, it's best to ignore them. All they want is attention from the big dog, so they can make themselves feel relevant. It's always a loosing situation for the big dog if things get out of hand, because the big dog will always look like the bully in the eyes of the customer.
The idea that BK is on the same level as McD's, as they portray in the video, is laughable.
BK US Revenue (2012): $1.97 billion
McD's US Revenue (2012): $27.5 billion
BK Worldwide Locations: 13,000
McD's Worldwide Locations:35,000
BK # of employees: 34,248 (FY 2011)
McD's # of employees: 420,000 (2014)
When a small competitor comes yapping, it's best to ignore them. All they want is attention from the big dog, so they can make themselves feel relevant. It's always a loosing situation for the big dog if things get out of hand, because the big dog will always look like the bully in the eyes of the customer.
1
Posted on 8/27/15 at 6:54 am to Langland
quote:
When a small competitor comes yapping, it's best to ignore them. All they want is attention from the big dog, so they can make themselves feel relevant.
Exactly. There is no upside for McDonalds to get in a venture with the wannabes.
I haven't eaten at McD's in about a year, but if it wasn't for being more careful about weight, etc. I'd be there today.
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