Apple's Phil Schiller tries to justify the iPhone's puny 16GB starting storage

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Gruber suggested to Schiller that the Cupertino company's iOS devices should come with larger storage capacities on the low end, as the 16 GB of storage provided in the base iPhone 6 or 6 Plus is harder to live with with the current size of apps. Schiller countered that services like iCloud could make up the difference.

"The belief is more and more as we use iCloud services for documents and our photos and videos and music," he said, "that perhaps the most price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load."

Schiller also said that using 16 GB storage for lower-end models allows Apple to save money for use on higher-end components in other parts of the device, like the camera.

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When all the top comments on a MacRumors article are calling you greedy, then you have a problem.

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Translation: We got rid of the 32GB option and kept the 16GB at the low end so everyone would upgrade to at least 64GB.

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Apple is being greedy. 32gb should be standard on all base models. Seriously they make large profits and jumping the storage is going to be a minimal impact. The thing is they want to make sure people always go to that $100 more to get the next model that has an acceptable storage so they can even make more profit.

Try again Phil.

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