re: What would happen if Google and other search engines were hacked?

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NSA being hacked for their data is less probable than a private company.

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Again... Why would they need to be hacked?

This information being in the NSA's hands is bad enough.

If there were one massive leak where everyone could see anyone's data, that might be a much bigger single event, but the overall impact would not actually be as bad, IMO.

Everyone getting exposed simultaneously would allow us to all see the skeletons in each others' closets, but I think we'd quickly get over all the dick pics and the realization that everyone seems to be into some kinky shite.

On the other hand, giving all this power to one single entity means everything remains a secret but people can be singled out, ridiculed, or blackmailed by the entity holding those secrets, for whatever reason that entity feels like. The fact that that entity is the government is even worse.