re: How much Push does Spieth's win give UnderArmor in the golf apparel bidness?

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You could have said the same stuff about hunting apparel a few years ago. Brand loyal customer base in that sport/activity, too. UA is now a major player in the hunting game. They can do well in golf, too.

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UA will really appeal more to 30+ year olds when they start making more conservative apparel. Jordan gets some pretty conservative UA designs, so it is a good start.

But as an AU guy who looks at UA gear all the time, they really need to inject some subtlety into some of the stuff for golf. I know older folks who view it as a gymrat (albeit performance) brand, but they'll probably need to break past that to really push Nike. Granted, the kids growing up on UA will advance it, but they'll probably want more subtle branding and styles as they get older, too.