re: How much Push does Spieth's win give UnderArmor in the golf apparel bidness?

quote:

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UA makes good stuff but it's just so damned expensive

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...and Nike is cheap???? The college girl these days has to have pairs of Nike shorts. These shorts cost $20-$32 a pair depending on where you get them. My daughter in her freshman year had 12 pairs and put on ten pounds. She acquired about 6 more pair for the next year and a year later she dropped the ten pounds... after she had liquidated the previous sets. Nike is making a killing on these shorts alone. I guarantee you there are $250K worth of these shorts on LSU campus alone.