re: In what sport would you want to be the GOAT?

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You're limiting yourself to America. A lot of the American guys are popular because of branding (along with being the GOAT at an American sport). They still, IMO, wouldn't touch (on a global scale) a Ronaldo or Messi. Some of you have a very contracted view on how big these guys actually are.

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I"m a huge soccer fan. I'm aware of who Ronaldo and Messi are and how big they are.
They play basketball in Brazil and Argentina. They know who Kobe and Lebron are. China isn't a big soccer country, but they are a big country, and they all know Kobe and Lebron. That is the only reason i say Kobe/Lebron might be bigger.
Mexico is close enough to us that most of them probably know or have heard of Kobe before.
Most people in Europe that follow sports knows Kobe as well. He grew up there, goes to soccer games there. They know him.

Basketball is known in most countries in the world. If you know only 1 thing about basketball, you know MJ/Kobe/Lebron. Just like if you know one thing about soccer, you know Ronaldo/Messi. Look at the Olympics and how the US basketball team has to be escorted everywhere and stay off the grounds b/c of how popular they are.

Regardless of any of what i just said, if you follow sports in the casualist of ways, you've probably heard of Kobe/Lebron/Ronaldo/Messi in most places on this Earth.