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re: Went to Omi for first time this past weekend
Posted on 3/2/15 at 4:31 pm to CSB
Posted on 3/2/15 at 4:31 pm to CSB
quote:
I seriously wondered, being that I have been a small business owner for years, if they would be open to hearing some suggestions.
After eating there, I definitely want them to succeed but the atmosphere is flat out terrible.
It's almost as if they are trying to be too "American." TV blaring, room brightly lit, bubble gum after dinner, seems like possibly an Asian stereotype of Americans.
I don't know. I've been secretly wishing I could convince Spice to hire me freelance to market the hell out of their place
Being in marketing the limited time I've been in it, I've realized there are some people who just flat out do not see the importance of advertising or creating an attractive environment beyond their product. Generally, they're passionate about their product and assume that will attract flocks of people.
Unfortunately, unless you are a divey ethnic hole-in-the-wall, you need at least SOME branding.. and you need good atmosphere. At least if you want the weekend crowds.
eta: responded to the wrong person
This post was edited on 3/2/15 at 4:31 pm
1
Posted on 3/5/15 at 4:25 pm to LouisianaLady
quote:
Being in marketing the limited time I've been in it, I've realized there are some people who just flat out do not see the importance of advertising or creating an attractive environment beyond their product. Generally, they're passionate about their product and assume that will attract flocks of people.
Funny you say that. My buddy took me to an Asian restaurant owned by a friend of his in north LA. I have done Marketing / Advertising consulting and the owner sat down at our table and asked me what I thought of the place. I started polite and then my buddy told me to let him have it and I did. The food in the place was literally gourmet Asian but the atmosphere made OMI look like Commander's Palace. Plastic tablecloths, 1980's neon beer signs, posters unframed and stuck to the wall with thumbtacks, etc. The guy literally had no clue. To answer your question about taking criticism, he went and grabbed two bottles of good wine and a notepad. He wrote down everything I said. It wasn't amazing as if I had some grand insight, it was amazing that he had never thought about any of the things I pointed out.
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