re: .

quote:

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Depriving a cause of dollars is as effective as giving dollars to another

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I get that as well, but if you're buying the same damn thing just where you buy it, or there is an equal or more valuable alternative...again, I'm talking full boycott or social responsibility being a main driving force behind a purchasing decision.

and I'm given the impression that happens because companies all placate these groups or whatever, but why? is it like "why take the risk let's measure the cost versus the lost revenue" or is it "oh shite if we don't do this NOW people won't like us"

I don't get why companies think they can be liked...I'm not talking about brand strength and shite like that. Some of them seem proactive in warding off the PC crusaders. no one is even saying something and your doing it, and I KNOW it's not because you want to

long story short: the corporate culture, specifically public relations and community outreach just fricking perplexes me to no end because I don't know anyone who fricking cares.