re: Your Daily Multivitamin Is Pointless, at Best

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If you eat a balanced diet and get enough sunlight, you don't need them.

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This.

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There are more and more people that don't do either of the above very well. To them, there's some limited benefit to multivitamins.

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Who's the multivitamin industry's core demo? Unhealthy/poor people with atrocious eating habits? Or healthy middle-class people?