re: How to keep fans in their seats? Ideas please

Most have been said:

Sell beer
Better use of scoreboards (supposedly this is happening)
Either eliminate having to pay to park on campus inside of Highland or keep it open so that you can still get in close to game time. For me, this has been an issue for the cupcake games. Before they started charging to park on campus, we could participate in our kid's activities (they play games on Saturday too), drive in about an hour before the game, and could usually find a spot to park left by those who tailgate and leave before the game. When you're playing a multi-directional school, looking at that trek, and dealing with the traffic nightmares getting back out after the game, watching it on TV starts to look mighty attractive. We actually started using the shuttle from down town on games where we don't tailgate.