re: How stupid are the owners/managers at car dealerships?

Well it's like this. When you haggled the price down all you did was take money from the salesman.

The truth is that there is so much money packed into the "base" price that the dealership and especially the owner aren't losing anything by the price being dropped a little.

The truth is that for example Toyota. It's underneath a region around here so every single solitary dealership gets the same model Tacoma for the same price.

Now volume of sales and things of that nature reflect on how far a dealership will adjust it's pricing.

So my point to the original post I made was that by driving all over the country looking for a "deal" isn't really helping you. All the dealerships in this region paid for each model at the exact same price. Whether you go to Monroe, New Orleans, Shreveport, or Baton Rouge they all own them for the same cost.