re: When/Why Did The Media Start Naming Winter Storms?

I don't officially know.

I do believe that they want ratings and viewers, and naming them gives them life.

Sort of like hurricanes. Who fricking cares what the name of the hurricane is? It doesn't have a name. But when you give it a name, you turn it into a villain.

I just wish they'd give the storms actual villain names.

Hurricane Godzilla set for landfall tomorrow.

Winter storm Sauron has its eye on Chicago.