re: I'd like to get some binoculars with my gift cards.

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Don't ever look through a pair, because not much else compares to them

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Don't ever look into a pair of Swarovski 10x40 ELs... its not fair. Also, if you are going to compare go to the store at night and ask to take them outside. Go to a as dim as a place as you can find and look and compare. Many binoc/scopes are made to look good under manufactured light. Take those sum bitches outside in the dark and see who makes a real quality product. I worked in this business several years ago.... i would take people outside to show them the real difference in binocs and scopes. Never failed, if they were on the borderline..... it was either Zeiss, Leica or Swarovski for binocs and either Schmidt & Bender or Swarovski for the scope. The company didn't mess around with cheap shite.... we sold high end product, but carried bushnell, nikon, leupold and burris....