re: Kevin Sumlin new contract: 6 years/$5 million per year

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What revitalization? They're the 4th place team in their own division. Is it revitalization because they score a lot of points?

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Well, they did set a record for athletic donations. This is more about ROI in terms of dollars rather than on-the-field performance.

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What revitalization?

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he's likely referring to the fact we raised $740m this past fiscal year. That's $150m more than the next largest amount ever by a public school and about a $400m bump year over year for us. Spending a couple of million to not frick with that kind of cash flow is a no-brainer. Even if he sucked, and it's fricking amusing seeing you guys pretend he does, it would be money well spent.

Donations are obviously going to drop either way because the excitement wears off but losing your coach can suck the life out of that kind of giving overnight. And not spending a million here or there to avoid a $100m drop in academic giving would be fricking retarded.