re: I don't understand the obsession with the Yeti ice chest.

The only yeti i have is a roadie 20. If you are going in and out of it for drinks it doesn't keep any better than an igloo. Biggest advantage is that you can use it as a step stool or extra seat in the boat. Plus i haven't broken anything on it yet but have cracked every hinge on the igloos i have. Just about every one of them has had new hinges and new hold open straps on the inside.