re: Hornets247 Rebrands to Bourbon Street Shots

quote:

---

well why do you like it?

---

Fair question.

It's fun. It's tied to the city more than the team. It's got some flexibility and some easy branding one can do since it can be used to blend a few good things in the city: images, sounds, sports, partying.

There is a laundry list of negatives.

It met our criteria, which included:

No Pelicans or team trademarked property, so crescent city basketball was out, for instance

It had to be available as a URL, twitter, etc. without `funny business' like _'s or NOLA or NBA or such clumsy things

It had to point unambiguously to either New Orleans or the Pelicans, so "Bird Writes" was out

There were more, but this really choked things down.

For what it's worth, polls had it testing neutral to good in nearly all cases, with a fair overall response. Not great. Not bad.