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re: Hornets247 Rebrands to Bourbon Street Shots

Posted on 5/11/13 at 2:14 pm to
Posted by Hank Marducas
Sittin' on the dock of the bay
Member since Sep 2009
5656 posts
Posted on 5/11/13 at 2:14 pm to
The name is the first thing people see. How can you say it's not that important? Bourbon Street has zero relevance to the team and is only a minimal part of our city. Yet, it's what many people who have never been here think that's all we have. Stupid name.
Posted by danman6336
Member since Jan 2005
19452 posts
Posted on 5/11/13 at 2:39 pm to
That's the stupidest shite I've ever seen
Posted by TigerinATL
Member since Feb 2005
62055 posts
Posted on 5/11/13 at 6:39 pm to
quote:

The name is the first thing people see. How can you say it's not that important?


Because of branding. Google seemed like a stupid name for a search engine at first, now it's become a verb. I personally think Pelicans247 would have been a better choice, but the name really is irrelevant and it sounds like legal/team advice moved them in another direction. I would imagine most of their new users find them from forum links or web searches and eventually bookmarks. It's the content that draws people in and the content that brings them back, not the name. As long as the site looks halfway professional and the content is good the name doesn't matter.
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