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re: BIG10 reaching out to UVA,UNC & Georgia Tech
Posted on 2/19/13 at 3:42 pm to H-Town Tiger
Posted on 2/19/13 at 3:42 pm to H-Town Tiger
quote:I just don't see how there's going to be enough demand to justify adding the BTN to Atlanta, which is somewhere around 80-90% SEC, with the majority of that being UGA, AU, and UA.
That's just the way the cable deals works. Atlanta probably has a good # of Ohio State, Michigan, MSU fans etc that will demand the B1G network. It gets bundled with a sports package, they get $.50 or a $1.00 a sub.
With as bad as the economy is right now, and how technology is leading us to an on-demand centered television system (Netflix, hulu, ect.) some time in the next 10-20 years, I still don't believe there's enough economic justification for companies in ATL to pay for BTN coverage
This post was edited on 2/19/13 at 3:47 pm
1
Posted on 2/19/13 at 3:49 pm to TheSandman
I understand your point about demand. I do think that you'd be surprised at the number of Big Ten alumni living around Atlanta.
The fact is that the BTN has a deal with the cables companies that if there is a Big Ten team in the footprint then the BTN gets guaranteed money. I believe it is less that $1 a subscriber (not to the BTN but to the cable company). The BTN will be added to the lineup if there is a team in the area. It may be an ala carte item for the consumer but there will be a payout for every consumer whether they choose to subscribe or not.
The fact is that the BTN has a deal with the cables companies that if there is a Big Ten team in the footprint then the BTN gets guaranteed money. I believe it is less that $1 a subscriber (not to the BTN but to the cable company). The BTN will be added to the lineup if there is a team in the area. It may be an ala carte item for the consumer but there will be a payout for every consumer whether they choose to subscribe or not.
This post was edited on 2/19/13 at 3:50 pm
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