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re: MSFT Update: Looking worse quicker than I predicited

Posted on 12/30/12 at 1:24 pm to
Posted by nolanola
Member since Nov 2010
7596 posts
Posted on 12/30/12 at 1:24 pm to
quote:

Surface Pro still has not released. Also Microsoft now has started selling the tablets in Best Buy and Staples so customers can have easier access to them now that the demand has been verified. So you can't make any true prediction on Surface.



Just read several articles saying that Surface tablets are tanking at both stores. Apparently Staples doesn't carry the iPad so they don't don't consider themselves in the tablet business. They just offer Surface tablets because of Microsoft products already sitting on the shelves. On the other hand there are multiple reports of Best Buy neglecting the Surface totally. One article said that Best Buy's pricing signage in their store read "Microsoft Android" tablet and that other locations demo units aren't working (not implying defects, possibly just not powered on).
Posted by LurkerIndeed
Fat Guy In A Little Coat
Member since Nov 2008
842 posts
Posted on 12/30/12 at 10:17 pm to
Links?
Posted by rickgrimes
Member since Jan 2011
4181 posts
Posted on 1/11/13 at 2:18 am to
Wow, this isn't good for Windows RT tablets. I think it is telling when one of your biggest OEM partners says they don't want to spend the time and money to educate the customers on what Windows RT is because it is so confusing.

quote:

"When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was," noted Abary. Consumer education is something that Microsoft has had to struggle with for both Windows 8 and Windows RT, and it looks like this is a direct consequence of that. He added that Samsung was also not willing to bring the Windows RT tablets to market with the compromises it would need to make to hit the lower price point expected from RT tablets. "We didn't necessarily attain the price point that we hoped to attain," Abary said.


Samsung won't launch Windows RT tablets in the US, blames confusion and weak demand

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