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AB lowers quality and sees sales drop / going year round on Bourbon County Stout
Posted on 11/13/12 at 8:54 am
Posted on 11/13/12 at 8:54 am
good job, America
LINK
It all jibes with Anheuser-Busch's intense and aggressive focus on profit at all costs. Here are some of the moves made by CEO Carlos Brito to shore up profits, according to Bloomberg Businesweek:
•Shifted the brewing of Beck's from Germany to St. Louis, alienating fans who said the taste was weakened.
•Laid off 1,400 people, or 6% of its American workers.
•Sold the SeaWorld and Busch Gardens theme parks.
•Made its labels smaller, the glass in its bottles thinner and cardboard packaging weaker.
•Used broken rice instead of whole grains in its beer, something previous management would not do.
•Cut the number of employee BlackBerry phones and told execs to start flying commercial.
•Cut purchases of high-quality hops, like those from Germany's Hallertau region, in favor of cheaper hops.
LINK
It all jibes with Anheuser-Busch's intense and aggressive focus on profit at all costs. Here are some of the moves made by CEO Carlos Brito to shore up profits, according to Bloomberg Businesweek:
•Shifted the brewing of Beck's from Germany to St. Louis, alienating fans who said the taste was weakened.
•Laid off 1,400 people, or 6% of its American workers.
•Sold the SeaWorld and Busch Gardens theme parks.
•Made its labels smaller, the glass in its bottles thinner and cardboard packaging weaker.
•Used broken rice instead of whole grains in its beer, something previous management would not do.
•Cut the number of employee BlackBerry phones and told execs to start flying commercial.
•Cut purchases of high-quality hops, like those from Germany's Hallertau region, in favor of cheaper hops.
This post was edited on 11/13/12 at 9:02 am
Posted on 11/13/12 at 8:56 am to Rouge
But people don't care. As long as they keep making funny commercials, they'll keep drinking that crap.
Posted on 11/13/12 at 8:56 am to Rouge
One of my nieghbors in STL retired from AB a few years back, and he was getting pretty disgusted with the product right after they were bought out by Ferreners from across the pond.
Posted on 11/13/12 at 10:05 am to Rouge
quote:
good job, America
Isn't all this shite happening after they were essentially taken over by a Belgian company?
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