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re: Psych-Out, or Riot On Sunset Strip

Posted on 8/19/14 at 7:17 pm to
Posted by Kafka
I am the moral conscience of TD
Member since Jul 2007
143052 posts
Posted on 8/19/14 at 7:17 pm to
Love Thy Customer - Ford Motor Company Training Film (1966)



Love Thy Customer uses humor and caricatures to show automobile service department personnel how to improve customer relations, ease their workload, and protect their paycheck through friendliness and a 'do it once, do it right' attitude. It presents one service man's musings on the stereotypes of automobile owners they encounter, as he 'watches' a training slide-film on better service selling: Cheapie the Chiseler, Sniffy the Suspicioner, Creepy or Harvey the Hood-Looker, Short-fuse Frank the VIP, Einstein the Expert, Go-Go the Gabber, and Donald Duck the Instant Screamer.

Love Thy Customer also shows how the customers might type the mechanics in return: Paul the Promiser, Sloppy George, Doc the Disorganized, and Itchy the Impatient. The film closes with the service department manager's recipe for better customer service: do it right the first time, explain the warranty, make the correct diagnosis, follow through on the order, and — no matter what problems arise — treat the customer with friendliness and honesty.

So what the hell is it doing in this thread?

Take a look at the closing credits:



The Doors cut the music for this industrial film -- intended only for Ford employees -- in the spring of 1966, before they'd gotten a recording contract. I have no clue as to how the band got this gig -- my guess would be one of the filmmakers knew Jim Morrison from UCLA film school, but that's just a guess.

I doubt if even the most zealous Lizard King worshipper will want to watch the whole thing. There are no vocals (Morrison probably didn't even attend the recording session at all) and most of the music is buried so deep in the mix under the dialogue you can barely hear it.

But if you go to near, fittingly enough, the end at 24:30 you will hear what sounds like a precursor of this song.

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