re: I'm in the market for a new car

Shop around. Supply vs. demand. Premium vs. non-premium.

Some dealerships may be reluctant to negotiate as much as the next dealer due to their volume or not wanting to "play" the game, as crazy as that sounds.

Bigger markets, i.e. Houston and Dallas, generally yield a customer in search of a vehicle that is in more demand, better results, because that dealership may not be the only place in town to buy in demand vehicle from.

The key is getting someone to take you seriously via e-mail or by phone, if you're from out of town. They get shopped daily and many people end up being a pretender instead of a contender in their minds.