re: SEC Stands to Gain Some Serious $$$ if Georgia Wins

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Sure about that?

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For the 2nd team, yes. 3rd team is just a guess.

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Not sure WHY they would adjust it;

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They front load the first BCS team so they can keep the payouts to the various BCS conferences reasonably close. The BCS is designed to keep as much money as possible withing the BCS conferences. They also don't want one of the conferences to get a major financial advantage over the others.