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National viewership : Day vs night?
Posted on 10/23/11 at 10:45 pm
Posted on 10/23/11 at 10:45 pm
I'm assuming by the fact that CBS is paying to switch from day to night kickoff, that CBS thinks that viewership will be better at night.
If that is the case, why does CBS not always do night games? It would seem that they are paying top dollar for the best game every week and would want those games in the best possible slot.
Any thoughts ??
If that is the case, why does CBS not always do night games? It would seem that they are paying top dollar for the best game every week and would want those games in the best possible slot.
Any thoughts ??
Posted on 10/23/11 at 10:46 pm to tomcatrav
I guess it gives the SEC more bargaining power with both ESPN and CBS if they each get something beneficial.
Posted on 10/23/11 at 10:53 pm to tomcatrav
I guess they don't always get a 1,2 match up. Maybe CSI or what ever comes on CBS at night gets better ratings than football.
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