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re: Royal Purple and Old Gold

Posted on 7/31/11 at 12:34 am to
Posted by cajunbug
Member since Dec 2003
1092 posts
Posted on 7/31/11 at 12:34 am to
quote:

quote: I understand that old color televisions did a poor job with the traditional gold and the color was changed to the more 'distinctive' yellow??


I remember in a LSU marketing class in the early 90s we discussed this or something along these lines, but more of that when we moved to the canary yellow the TV networks, especially night games on ESPN, liked the brightness and found it attracted viewers...and marketing of merchandise moved more.
Posted by PeterPan
Neverland
Member since Jul 2010
310 posts
Posted on 7/31/11 at 1:00 am to
quote:

I remember in a LSU marketing class in the early 90s we discussed this or something along these lines, but more of that when we moved to the canary yellow the TV networks, especially night games on ESPN, liked the brightness and found it attracted viewers...and marketing of merchandise moved more.


Helmut Hut says we got yellow in 1956 ESPN launched in 1979 It also says Dietzel picked it and it is Green Bay yellow
LINK
This post was edited on 7/31/11 at 1:02 am
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