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College Coach Kingmakers - the most powerful men in college football
Posted on 10/27/25 at 10:27 am
Posted on 10/27/25 at 10:27 am
I realize everyone is celebrating today and have plenty of thoughts on the new model in hiring coaches, but these two guys dominate the hiring process in major college football - not my opinion, just fact.
2) Trace Armstrong represents Kelly and many other big-name coaches. Jimmy Sexton owns the SEC. I don't see how you can build a full staff going cheap and bypassing these two. And Armstrong isn't likely to give up his cut of Kelly's buyout unless he has a landing spot for Kelly.
1) Jimmy Sexton agent to Kirby Smart (Georgia), Dabo Swinney (Clemson), Steve Sarkisian (Texas), Lane Kiffin (Ole Miss), Dan Lanning (Oregon), , Mike Norvell (Florida State), Kalen DeBoer (Alabama) Represents 7 of the 10 highest-paid college coaches and 14 of 16 SEC head coaches; orchestrated $3B+ in total deals, including recent extensions amid 2025 coaching shakeups. Often called the "kingmaker" for his role in the 2024-25 hiring frenzy. $3B+ (coaches & players)
Trace Armstrong agent to Deion Sanders (Colorado), Ryan Day (Ohio State), Brian Kelly (LSU). Veteran NFLPA leader turned agent; key in NIL-integrated coaching deals and player pipelines to pros.$1B+ in football contracts
Ignore previous James Franklin comment- Grok gave me two different answers and I confirmed Sexton represents Franklin, not Trace Armstrong.
2) Trace Armstrong represents Kelly and many other big-name coaches. Jimmy Sexton owns the SEC. I don't see how you can build a full staff going cheap and bypassing these two. And Armstrong isn't likely to give up his cut of Kelly's buyout unless he has a landing spot for Kelly.
1) Jimmy Sexton agent to Kirby Smart (Georgia), Dabo Swinney (Clemson), Steve Sarkisian (Texas), Lane Kiffin (Ole Miss), Dan Lanning (Oregon), , Mike Norvell (Florida State), Kalen DeBoer (Alabama) Represents 7 of the 10 highest-paid college coaches and 14 of 16 SEC head coaches; orchestrated $3B+ in total deals, including recent extensions amid 2025 coaching shakeups. Often called the "kingmaker" for his role in the 2024-25 hiring frenzy. $3B+ (coaches & players)
Trace Armstrong agent to Deion Sanders (Colorado), Ryan Day (Ohio State), Brian Kelly (LSU). Veteran NFLPA leader turned agent; key in NIL-integrated coaching deals and player pipelines to pros.$1B+ in football contracts
Ignore previous James Franklin comment- Grok gave me two different answers and I confirmed Sexton represents Franklin, not Trace Armstrong.
This post was edited on 10/27/25 at 10:31 am
2
Posted on 10/27/25 at 10:28 am to Amused Lurker
Fun fact: Trace Armstrong also represents Garret Nussmeier.
Posted on 10/27/25 at 10:30 am to Amused Lurker
quote:
He has both Kelly and Franklin. It would save everybody some cash for sure.
and therein lies the problem, two guys fired for miserable performance and inability to do their jobs and people lined up to hire them
quote:.
Jimmy Sexton
quote:more of the problem, ADs are outgunned by these two for whtever reason, professional negotiators should be considered
Trace Armstrong
This post was edited on 10/27/25 at 10:31 am
Posted on 10/27/25 at 10:33 am to 777Tiger
Trace Armstrong is why no Quarterback change was made -
Posted on 10/27/25 at 10:35 am to 777Tiger
The problem is the agents control the talent. You have to go through them. Often, they act as advisors to the hiring school. Typically, a school will hire an outside recruiting firm to conduct a search and then candidates are selected from that pool based on criteria supplied by the school. No AD hires anyone in a vacuum. The AD facilitates and influences, but with these dollars, the process is much bigger than the AD.
Posted on 10/27/25 at 10:35 am to MultiTiger
quote:
Trace Armstrong is why no Quarterback change was made -
just saw that above post, wouldn't say it makes sense but now I get why he stuck with Nuss, no conflict of onterest to see here folks, move along
Posted on 10/27/25 at 10:36 am to 777Tiger
I wonder how widespread this is across college sports? If I'm a player, it might be wise to select an agent who is also the agent of the HC.....
This post was edited on 10/27/25 at 10:37 am
Posted on 10/27/25 at 10:37 am to Amused Lurker
quote:
The problem is the agents control the talent. You have to go through them. Often, they act as advisors to the hiring school. Typically, a school will hire an outside recruiting firm to conduct a search and then candidates are selected from that pool based on criteria supplied by the school. No AD hires anyone in a vacuum. The AD facilitates and influences, but with these dollars, the process is much bigger than the AD.
wow,no wonder you never see any young rising stars getting shots anymore, sounds like the river boat pilots mafia
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