re: Coach Kelly says they aren’t going to buy players.

That’s close to the mark. I’d recommend reading a book called “Hot Dog Money”. Story of the insider who worked with law enforcement to get 10 convictions relating to college basketball. The same investigation that Will Wade got caught up in along with Auburn, Arizona, Alabama, Louisville and other programs.
Coaches, middlemen, players family, shoe companies, boosters, and “agents” all after the best HS players. His contention is that NIL will blow up in spectacular fashion and the NCAA is powerless to stop it even if they wanted to. After all, it sorta was their idea when those convictions put their backs against the wall.
Ugly portrayal of college recruiting which is now going public after being behind the scenes for years. And don’t kid yourself - any major college athletic program is involved to some degree. Very little moral high ground here