re: Dan Schneider Sues ‘Quiet On Set’ Producers For Defamation

quote:

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Dan was a fricking piggy bank for Paramount and Viacom and was really, really good at his job. Dan knew what kids wanted before they did and really didn’t have a miss (outside of that adult sitcom he tried to do, but stick with what you know).

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Although counterintuitive, this was a problem for Viacom management. At that time Redstone was focused on discontinuing investment in original programming for BET/MTV/Nick/etc while funneling all linear revenues into content creation under their consolidated streamer.

It’s pretty hard to argue strangling network programming is a good idea when a networks programming is printing money. At the same time Schneider had his sight set on being the next Chuck Lorre and creating content for network television. Removing him killed two birds with one stone. It forced Nick down the path of syndicated reruns, and he became radioactive for any competitors.