re: Go Woke Go Broke, Dixie Beer Edition

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i think they thought they could use the 2020 BLM clownshow to score some free marketing via adoring nationwide press coverage and break into a much larger market than the greater New Orleans area. in that sense i think it was a pure business decision. however, in this case, choosing to use the "woke" craze that was sweeping the nation WAS the bad decision, because they alienated and pissed off their customer base with zero assurance that a new market was going to magically appear.

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The funniest part to me was that their new name arguably had as much "slavery connotation" as Dixie. Fauburg was what New Orleans called the areas/neighborhoods they carved out of OLD SLAVEHOLDING PLANTATIONS when expanding the city. Most of them just adopted the names of the OLD SLAVEHOLDING PLANTATIONS.

NOBODY was pissed about a beer called Dixie anyway.