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re: Go Woke Go Broke, Dixie Beer Edition
Posted on 4/24/24 at 2:22 pm to Sam Quint
Posted on 4/24/24 at 2:22 pm to Sam Quint
quote:
i think they thought they could use the 2020 BLM clownshow to score some free marketing via adoring nationwide press coverage and break into a much larger market than the greater New Orleans area. in that sense i think it was a pure business decision. however, in this case, choosing to use the "woke" craze that was sweeping the nation WAS the bad decision, because they alienated and pissed off their customer base with zero assurance that a new market was going to magically appear
This is an interesting theory. I guess we'd need to see sales numbers pre-namechange.
1
Posted on 4/24/24 at 2:37 pm to Corinthians420
quote:
This is an interesting theory. I guess we'd need to see sales numbers pre-namechange.
yeah, it's an "interesting theory". it's also what anyone with half a brain can CLEARLY see is exactly what happened and why. the only speculation on my part is whether or not they did it with the intentions of widening their market, but what other explanations are there? you think the name change was a major planned rebranding that just coincidentally aligned with the Dixie Chicks changing their name to the Chicks, Lady Antebellum changing their name to Lady A, and a myriad of other entities acting similarly?
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