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re: Go Woke Go Broke, Dixie Beer Edition
Posted on 4/24/24 at 9:34 am to Corinthians420
Posted on 4/24/24 at 9:34 am to Corinthians420
quote:
How do you figure that was the main poor business decision? They had to sell the company before they changed the name of the beer. To me that would imply things weren't going so swimmingly.
They did not sell until well after. The name change decision was made in 2020 and the sale to Down by the Water did not occur until September of 2022.
2
Posted on 4/24/24 at 9:54 am to Cell of Awareness
quote:
They did not sell until well after. The name change decision was made in 2020 and the sale to Down by the Water did not occur until September of 2022.
Ah. This whole time I blamed Gayle for changing the name
Posted on 4/24/24 at 2:42 pm to Cell of Awareness
quote:
They did not sell until well after. The name change decision was made in 2020 and the sale to Down by the Water did not occur until September of 2022
The Bensons bought it in 2017.
Which brings me back to my original point. The beer was never doing great. It had bankruptcies and was sold off multiple times.
quote:
they thought the national sentiment was changing and a product branded as "Dixie" was not going continue to gain new customers in the changing marketplace. That was a reasonable thought
Do you have the sales numbers? Was dixie beer selling more in 2019 than 2010? More than 1970?
Maybe sales declining were the reason for the name change.
I'd imagine the microbrewery boom was squeezing them out.
This post was edited on 4/24/24 at 2:56 pm
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