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re: Women Outraged Over Caitlin Clark's Base Contract vs NBA Men
Posted on 4/17/24 at 2:46 pm to dukkbill
Posted on 4/17/24 at 2:46 pm to dukkbill
quote:OK. I guess my sarcasm was not telegraphed adequately, so I award an upvote for the clever response.
Her endorsement deals are at 3.1 MM (assuming this means $3.1mm) and contain mostly national brands. .... She hasn’t been stuck with farm equipment in some time
But does anyone think that number will DECREASE upon her entering the WNBA?
I don't understand the argument that she would make more money be remaining at Iowa.
This post was edited on 4/17/24 at 2:47 pm
Posted on 4/17/24 at 2:50 pm to OzonaOkapi
quote:
But does anyone think that number will DECREASE upon her entering the WNBA?
I think it could decrease. the NCAA women's tournament was artificially propped up by a relentless two week marketing campaign where everyone from Shaq and Lebron to the local weatherman were regurgitating the same talking points about how the women's tournament is way better than the men's this year ("i know five women players names, i dont know any of the men" and "the women's has much better storylines" were the two favorite go-to's). it was two weeks of wall to wall coverage, and i bet next year will be even more of this. more potential coverage would / should equal more endorsement deals.
Posted on 4/17/24 at 3:23 pm to OzonaOkapi
quote:
But does anyone think that number will DECREASE upon her entering the WNBA?
That has been an open discussion. In many professional revenue sports, we have seen a pattern where the initial interest is driven with collegiate sports with the pro leagues developing there audience with follow on viewership based on the connection with collegiate players
It’s difficult to project where the WNBA is at. If Clark excels, has the viewership that many national brand owners anticipate, etc, she likely has greater long term endorsement potential. If she gets buried in the league she may not draw as many eyes and endorsement deals as she grabbed during her collegiate popularity
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