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re: Red Lobster considering filing for bankruptcy

Posted on 4/16/24 at 10:04 pm to
Posted by MrLSU
Yellowstone, Val d'isere
Member since Jan 2004
26139 posts
Posted on 4/16/24 at 10:04 pm to
Part of the problem is that former Red Lobster President Edna Morris misjudged how much customers would eat during a $22.99 all-you-can-eat crab promotion. Red Lobster never recovered from that disastrous idea and lost an absolute fortune because of it.

Customers went back on average 4 times to fill up their plates. Red Lobster could withstand 2 times but lost money on #3 and the #4 refill cost the restaurant roughly $17 dollars every time someone ordered the all you can eat crab promotion.
This post was edited on 4/16/24 at 10:09 pm
Posted by North Dallas Tiger
Suave House Records
Member since Mar 2024
3073 posts
Posted on 4/16/24 at 10:07 pm to
quote:

Part of the problem is that former Red Lobster President Edna Morris misjudged how much customers would eat during a $22.99 all-you-can-eat crab promotion. Red Lobster never recovered from that disastrous idea and lost an absolute fortune because of it.
Sorry for partying.
Posted by chalmetteowl
Chalmette
Member since Jan 2008
48059 posts
Posted on 4/17/24 at 12:46 am to
quote:

Part of the problem is that former Red Lobster President Edna Morris misjudged how much customers would eat during a $22.99 all-you-can-eat crab promotion. Red Lobster never recovered from that disastrous idea and lost an absolute fortune because of it. Customers went back on average 4 times to fill up their plates. Red Lobster could withstand 2 times but lost money on #3 and the #4 refill cost the restaurant roughly $17 dollars every time someone ordered the all you can eat crab promotion.


You ever heard of fostering goodwill and customer loyalty? If people think they got a deal they’d keep coming back again and again.

Or of loss leaders? I mean the chain is still around so they’ve done something right
Posted by Dire Wolf
bawcomville
Member since Sep 2008
36797 posts
Posted on 4/17/24 at 9:36 am to
quote:

Part of the problem is that former Red Lobster President Edna Morris misjudged how much customers would eat during a $22.99 all-you-can-eat crab promotion. Red Lobster never recovered from that disastrous idea and lost an absolute fortune because of it.

Customers went back on average 4 times to fill up their plates. Red Lobster could withstand 2 times but lost money on #3 and the #4 refill cost the restaurant roughly $17 dollars every time someone ordered the all you can eat crab promotion.



how do you run red lobster and not know your customer base is a bunch of broke fatasses
Posted by bad93ex
Walnut Cove
Member since Sep 2018
27552 posts
Posted on 4/17/24 at 9:42 am to
quote:

Part of the problem is that former Red Lobster President Edna Morris misjudged how much customers would eat during a $22.99 all-you-can-eat crab promotion. Red Lobster never recovered from that disastrous idea and lost an absolute fortune because of it.

Customers went back on average 4 times to fill up their plates. Red Lobster could withstand 2 times but lost money on #3 and the #4 refill cost the restaurant roughly $17 dollars every time someone ordered the all you can eat crab promotion.


I am sure that the tips were very generous though
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