re: Marques Brownlee explains the Apple Antitrust lawsuit

quote:

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As a non-lawyer and all around moron that doesn't understand any of this, can you explain to me what a social stigma against demographics means and how it effects Apple?

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1. Obtaining a monopoly by superior products, innovation, or business acumen is legal; however, the same result achieved by exclusionary or predatory acts may raise antitrust concerns.
2. Exclusionary conduct can include switching costs (high costs that users of a product would face in switching to a substitute)
3. Switching costs can be monetary, psychological, effort-based, and time-based.
4. Social stigma can be a psycological switching cost for apple users moving to a competitor.
5. The social stigma does not come from apple creating a better messaging experience solely on merit. It comes from excluding iphone users from messaging non-iphone users in a secure and modern fashion.