re: Reese & HVL have until 9PM to make a decision UPDATE: Reese declares, portal for HVL

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t is said because it is true. The following of any major university is far greater than any WNBA team.

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While this may be true, the demographic that the national advertisers that have signed NIL deals with Reese, Johnson, HVL, etc. is not LSU fans per se.

Reese has signed NIL deals with the following national brands: Goldman Sachs, Topps, Beats by Dre, Tampax, Reebok, Airbnb, ZOA Energy, Amazon, Playstation, Mielle Organics, Sports Illustrated, Starry, Caktus AI, Campus Ink, Intuit Turbo Tax, Jansport, Bose, Banter by Piercing Pagoda, Togethxr, and Sonic. Along with several local brands, Gordon, Raising Cane's, Hancock Whitney and Bayou Traditions. The vast majority of her NIL income is not LSU or college basketball related.

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Where there is a larger audience, there is more money.

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It's just not the audience that you think it is. Reese has over 1.8 million followers and that is the audience upon which her advertising is focused.

Edited to correct: over 6 million followers

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This isn’t difficult to figure out

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Obviously it is for some people.

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The girls can easily make more money for less work in college until some sort of team cap or limit to individual earnings is put into place. Nobody outside of women’s basketball gives a shite about the LA Spark. A lot of of male non basketball fans will watch LSU women’s basketball. Companies know this and put their money where the eyes are.

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A lot of words that amount to a big steaming pile of BS.

It is the individual brand that drives the views and attracts the advertisers and that has nothing to do at this point with college basketball or the WNBA.