re: Godzilla (1998) - Biggest Hollywood marketing campaign that resulted in a failure?

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What’s funny is I actually liked this Godzilla a lot. But I also was never a Godzilla fan so I wasn’t attached to any particular style of movie.

It’s not fantastic cinema or anything. But I remember really liking it. I saw it in the theater.

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All of the non-Godzilla scenes are actually tolerable. Not great, but very much in the mid-late 90s disaster film mold. The scenes are also shot quite well from an art direction and photography standpoint, but the acting is subpar at best, and the story is pretty terrible.

Honestly, the most impactful thing I remember is the Puff Daddy/Jimmy Page SNL performance of "Come with Me."

Its one of the best live performances ever on that show and it was extremely controversial because everyone said Page sold out Zeppelin by giving them the rights to Kashmir. I'm sure Page got paid a huge amount to do that, though, and so did anyone else who had LZ publishing rights.