re: Advil launches campaign to achieve pain equity and end systemic pain racism.

quote:

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Weeelll, fortunately the generic works just as well. And it's cheaper!

So, decision made...

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As will the black people. They aren't going to pay $12 for a bottle when the generic right next to it is $4.

This isn't marketing, it's virtue signaling.


ETA- notice there's no pricing on the shelf in that display, just hoping a moron will pick one up and check out with the rest of their cart and not catch that it is 3 to 4 times more expensive than the generic. Maybe it is more than virtue signalling, maybe it is marketing in one of its most repulsive forms.