re: Peacock wildcard game was the most-streamed live event in US history

Sports Media Watch
@paulsen_smw
·Jan 14

Includes out-of-home viewing

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How do they know how many viewed out-of-home? Do restaurants and bars provide numbers of people? It would seem to me that more than the usual viewers in those locations made the attempt to watch the game at them.

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Sports Media Watch
@paulsen_smw
·Jan 14

Nielsen panelists carry portable people meters that are able to track audio in bars, restaurants, etc.

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So they just guess?

If I’m sitting at a bar and there are 3 TVs behind the bar and one had hockey, one had college basketball and one had the Dolphins on how would they possibly know what I’m watching?

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That last comment wasn’t replied to. How would they know the numbers at bars and food establishments? It would be biased based on where the collection person sat and what their device picked up. Very sketchy. I don’t trust that they got those numbers correctly.

And who can actually dispute them? Thats the problem with ratings. Its very subjective with adding on outside of home viewers. And the random people they use to monitor too.

It is impossible to dispute their numbers. And to come out with numbers less than 24 hours later and pimp it on another football telecast? This seems like it was prearranged to have an ad ready in less than 24 hours on a holiday weekend. Its like they made it before the game even happened.

With ratings agencies adding out of home viewers to ratings its very sketchy info imo. Too many variables that can be taken advantage of as needed.

Also, the local markets had over the air telecasts and those are added to the “streaming” numbers not deducted. Misleading again.

They have money reasons to show high numbers and therefore I don’t trust them. SMW predictcted 17m and they do this for a living. To be that much off is unheard of and another reason I don’t trust reported numbers.