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re: Peacock wildcard game was the most-streamed live event in US history
Posted on 1/16/24 at 10:52 am to KosmoCramer
Posted on 1/16/24 at 10:52 am to KosmoCramer
quote:
The question one has to ask is if they would have made more in ad revenue on NBC in lieu of the subscriptions (and those ongoing) that they gained.
I'm sure NBC viewed this playoff game as a large advertisement fee for their Peacock service. Would need to know Peacock's budget for this sort of thing to know if this was a success.
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