re: Peacock wildcard game was the most-streamed live event in US history

quote:

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I wonder why.

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Yeah with 30 million subscribers at year's end, you gotta figure that a significant percentage of the 16.5 million concurrent devices that watched the game were already subscribed.

I doubt one game added much to current subscriber retention so, if not, they would have needed 18.4 million new subscribers to pay for one month to break even on what they paid for the game, which they surely fell short of so the question would be how many months they could eek out of any new subscribers they picked up.

Seems like a money losing proposition, which is par for the course in streaming.