re: Rules of engagement buying a new vehicle

Look on cars.com and autotrader for rhe car you like. Look across a decent geographical area like maybe 4-500 miles from your zipcode. Find the dealer with the largest dealer discount not including any incentives. Find out any incentives you qualify for. Approach local dealers and tell them you will buy the car if they gove you the same amount of dealer discount plus applicable incentives. If they dont play ball move on to the next one.