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re: Victoria's Secret no longer woke. Sales are down. Hot chicks are back.

Posted on 10/18/23 at 12:25 pm to
Posted by troyt37
Member since Mar 2008
13355 posts
Posted on 10/18/23 at 12:25 pm to
quote:

In the fashion outlet, Chen noted that the lingerie company’s attempt to stop the financial drain body-positive marketing was causing was to bring back its runway show format, and blend the sexiness the brand had become famous for with some of its more inclusive initiatives.


quote:

Victoria’s Secret and Pink brand president Greg Unis summed up this new direction for the company, reportedly telling investors, "Sexiness can be inclusive." He explained that "Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on."


Don't really give a shite, but if you think they've learned their lesson, you're wrong. They are trying to walk the same tightrope Bud Light attempted. Just like Bud Light, if they aren't firing with malice the damn idiots who took the flyer in the first place, they still have some reaping to do.
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