re: Would the highest paid lawyer in Baton Rouge be a corporate lawyer or billboard lawyer?

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I think most of his billboards are a joke and he's playing along with how ridiculous it is

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I'd agree - but a few years ago, I was working out and on my way out the gym, saw a few of these on a bookrack by the door: LINK

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A Christian Dilemma: Suffer Or Sue? By Gordon McKernan

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I think he thought this was a smart way to market himself to the lowest hanging fruit in the personal injury industry, and then he wrote this bullshite book to justify it. I honestly don't know how you get any lower. In a sea of pieces of shite, Brother Gordon is swimming at the top of the toilet.