re: Why did Zach Bryan get so big?

I think there's a desire for something stripped down these days. Most of what is commercial country now is overproduced and shiny and perfect. It's very formulaic and frankly pretty trite and I think people that want to listen to country music that's not shiny and pretty that basically dominates radio country.

I think guys like Bryan are making that type of music, or at least are making what's perceived as that type of music and there's a real draw for that now.