re: Big TV betting on Consolidation in NCAAF

The thing about consolidation is that even in a super league, someone has to lose. Grab all the elites and put them in a league, and someone is going to go 6-6 overall or worse. Conference records alone would find teams that are used to going 5-3 or better in their conference being 3-5 or worse because conference play is a zero-sum game. For every winner, there is a loser. And if a super league means those teams just play each other, you’ll have some teams that were relevant going 6-6 or worse.

How big will be their brand be when they’re going 3-5 or worse in league play most years? Think about Nebraska, which has become an afterthought in the Big Ten, or Arkansas, which occasionally makes a run but more often than not is an also-ran in the SEC.